About the Agency
After several years of experience in the Brazilian models and being responsible for the launch of numerous talents of success both in Brazil and abroad, Anderson Baumgartner and Zeca de Abreu joined forces and, in January 2007, opened the Way Model Management in Sao Paulo.
Even with little time to market activity, the Way has established itself as one of the strongest and most exciting agencies in Brazil, providing an excellent service after years of experience of its founders in the fashion market and a professional team that works with a casting selective. In addition, the agency has a structure to define the professional profile of their models, monitor, mentor and manage their careers.
Proof of this work, are the best known names in the Way, as Alessandra Ambrosio, Caroline Trentini, Cintia Dicker, Gracie Carvalho and Viviane Orth.
The Way is more than one agency, is a partner in the success of their models. The difference is in the formation of new talent and contributing to them to develop their full potential, both in the field professionally and personally.