It was with less than five weeks to go until Mercedes-Benz Fashion Week Australia, IMG Fashion released the Official Spring Summer season schedule season, outlining the 72 designer brands showcasing this season.
The week kicks off with Mercedes-Benz Presented Carla Zampatti followed by the Spring Summer Collections from: Ae’lkemi, Aje, Alex Perry, Alice McCall, Aurelio Costarella, Bec & Bridge, Betty Tran, Bianca Spender, By Johnny, Cameo, Desert Designs, Duvenage, Ellery, Emma Mulholland, Gail Sorronda, Galanni, Ginger & Smart, Haryono Setiadi, Hayley Elsaesser, Ixiah, Jayson Brunsdon, Kahlo, Lan Yu, Leroy Nguyen, Macgraw, Maticevski, Michael Lo Sordo, NLP, Phoenix Keating, Romance Was Born, Serpent & The Swan, Song For The Mute, Strateas. Carlucci, Suboo, Swarovski, Talulah, Unif.M, We Are Handsome and Zhivago.
NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner welcomed the release of this year’s Mercedes-Benz Fashion Week Australia official schedule. “In just a few weeks, the eyes of the fashion industry will be on Australia’s fashion capital and creative hub, Sydney, as our best emerging and established designers take to the runway,” Mr Stoner said.
As part of the New Generation platform that has introduced some of Australia’s biggest names to the global stage, IMG Fashion handpicks upcoming design talents. The New Generation show would include: Anna Quan, Aquintic, Caslazur, Daniel K, Doris Q, Dyspnea, Rachelalex and Rukshani. Student collections from Australia’s leading fashion programs; Raffles andFashion DesignStudio(TAFE NSW) will take the runway later in the week to present their most talented graduates. The Innovators will feature graduate collections from: Bei Wei, Cici N, Hayley Dawson, Julia Logvin, Kiaya and Yousef Akbar. Raffles will showcase collections from: Asanovski, Diyana Kosso, Gabriel Lee, Ophelie, Paul Nathaphol, Sara Aljaism and Will Be.
“Showcasing young design talent to the world is such a rewarding component of each seasons schedule. To see the designers with such immense talent grow into global businesses in just a few short years is a testament to the success of this platform as a launch pad,” says Elle Turner, Director, IMG Fashion.
Australia’s infamous swimwear industry was also represented that season with brands such as We Are Handsome, NLP, Talulah, and SUBOO presenting their swimwear alongside our ready to wear designers and brands. The group Swim Show featured young swim brands including cult brand on the rise Bondi Bather, Tallow, Cleonie, Surface Too Deep and Carena West.
“Opening the week with the prestigious Mercedes-Benz Presents Carla Zampatti show was sure to set the week off with a bang as the year’s schedule once again proves Australia’s ability to produce and support truly world-class fashion designers,” says Horst von Sanden, CEO, Mercedes-Benz Australia / Pacific.
The Clean Cut showcase included collections from leading sustainable designers selected from Australia and overseas: Rachel Cassar, Bhalo and Lalesso were amongst the 8 designers presenting at Clean Cut’s official launch. The event celebrated each designer’sown striking aesthetic and the unique story behind their sustainability and social practices.
The Woolmark company joins the schedule with a special event to announce the Australia Region Nominees for the 2014/15 International Woolmark Prize (IWP). The celebrations will include the World Premiere of the IWP Documentary that takes you inside the studios of five of the world’s most talented designers as they prepare for the challenge of a lifetime.
For fashionable consumers, Mercedes-Benz Fashion Weekend Edition premiered the season directly following MBFWA and gave ticketholders a preview of the Spring/Summer Collections and a chance to sit front row to experience Fashion Week. Exclusive ticket packages started at $50 including reserved seating, all day access to attend the Sunday Style Sessions, with premium packages upgraded to include front row seating, backstage tour, goody bags, VIP bar access and more. Tickets available at Ticketmaster.com.au.
The collections for 2014/15 drew crowds. Carriageworks welcomed over 27,000 guests over the course of the Event. Last year the collections were broadcasted to over 95 countries via the MBFWA live stream, which fashion fans can once again tuned-in to MBFashionWeek.com.
IMG Fashion owns and operates Mercedes-Benz Fashion Week Australia and Weekend Edition amongst its stable of events, and is proudly supported in Australia by title sponsor Mercedes-Benz, the NSW Government through it’s tourism and major events agency Destination NSW, Maybelline New York, St.George, DHL, Swarovski, City of Sydney, Redken, oOh!, Pullman Hotels, Rekorderlig Cider, Lavazza, Peroni Italy, Baileys, San Pellegrino, Tempus Two and Carriageworks.
– Mercedes-Benz Fashion Week Australia & IMG Fashion , Emily Weight