British men's clothing designers received a boost yesterday with the announcement of London Fashion Week's first-ever dedicated menswear line-up. The new initiative from the British Fashion Council has grown out of the success of MAN, a joint venture between Topman and Fashion East, to up the quota of men's attire at Fashion Week, and the all-male showcase will take place across the afternoon of 25 February in the grounds of the Natural History Museum. "It's exciting to be expanding the MAN project and getting wider recognition for the brilliant menswear coming out of London", said Fashion East's Lulu Kennedy. Other big names joining MAN on the bill include Tim Soar, Carolyn Massey and E. Tautz (incorporated within Savile Row’s Norton & Sons).